Technology Blog

Yesterday, news broke about a new feature Facebook is testing out called "Subscribe." For a second, I thought it might be the equivalent of Twitter's "follow" ability -- that is, a feature which would let you follow the updates of someone that you're not technically "friends" with on Facebook. Sadly, that's not the case. Instead, this is simply a way for you to more closely follow someone you are already friends with (or fan pages), by getting alerts when they update. But that doesn't mean Facebook isn't working on the follow idea. In fact, last year, they definitely were. Twitter had a secret project last year that involved testing how best to implement a Twitter-like follow feature on Facebook, multiple sources have confirmed to us. The name of the project? Project Dance Party.